A western Canadian fashion accessories retail outlet, Spareparts offers a people-driven, interactive, and sensory shopping experience. As an extension of their fashion forward customers lifestyles, Spareparts retails exclusive, premium fashion and lifestyle accessories.
ESP was asked to 3-D brand the Spareparts Winnipeg outlet and create a proto-type for future renovations.
An energetic, dynamic, entertaining and interactive environment was created using a neutral but highly contrasting palette of colour and materials. Street materials such as concrete, steel and glass were juxtaposed against a more refined and sleek wood. Dramatic lighting highlights key elements and featured products.
Shopping at Spareparts is an experience which directly speaks to their customers lifestyles and, it is this experience that connects customers with the Spareparts brand and creates preference in a highly competitive marketplace.